Squeak
Role
Brand Designer
Client
Squeak
Project type
Pet Shop
Project overview
Squeak is a dog toy brand which challenges the approach to buying pet dogs and collecting them as a part of the dogs journey in their owners life. While having an option of subscription, it also allows customers to enjoy the products in their own pace, collect the toys sets and make the playing time with the dog even more fun
The identity of the brand is designer around bold letters and funky phrases, colourful toys and no less variable themes. The brand allows the experiments inside itself and there no restrictions to imagining which toy theme is gonna be next. It’s flexible and recognisable, it’s broad but simple enough to be understood
Role
Brand Designer
Client
Squeak
Project type
Pet Shop
Project overview
Squeak is a dog toy brand which challenges the approach to buying pet dogs and collecting them as a part of the dogs journey in their owners life. While having an option of subscription, it also allows customers to enjoy the products in their own pace, collect the toys sets and make the playing time with the dog even more fun
The identity of the brand is designer around bold letters and funky phrases, colourful toys and no less variable themes. The brand allows the experiments inside itself and there no restrictions to imagining which toy theme is gonna be next. It’s flexible and recognisable, it’s broad but simple enough to be understood
