Purrfect

Branding and reimagining the cat‑focused public and shared café space as a way of bringing people together through their love of four‑legged friends. The café challenges the old‑fashioned approach to designing cosy family spaces by introducing a minimalist and elegant visual identity that keeps the interior feeling current, offering areas for both families and friends. 

The colour palette evokes the feeling of being inside a giant cat toy box, while large abstract shapes and forms spark the imagination, helping visitors relax and enjoy the company of the cats. The branding includes logo development, illustrative elements, stationery, packaging, and accessories such as cups and tote bags, as well as posters and promotional materials.